Monday, 23 March 2009


This acronym CPA stands for cost per action or acquisition. these networks can also be refered to as result based advertising networks. these online networks does the job of recruiting and managing online marketing affilites for their registered partner merchants. the affiliates on their own advertises the various online products and services provided by the merchants. in this kind of marketing operation merchants pay only when defined results are accomplished by affiliates. result in this regard could be the generation of clicks, leads or sales. these target results represents the A" or action in the acronym CPA.

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